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Re-Imagining Campbelltown CBD

Campbelltown CBD artist impression

Campbelltown City Council has unveiled its plan to create “Australia’s Greenest City” as it kick-starts a new employment and investment initiative aimed at attracting, and supporting, the next generation of jobs, homes and lifestyle, for one of the fastest growing economic regions in the country.

Following the recent Western Sydney City Deal, a tri-level agreement with federal, state and local government, which set a target of 200,000 new jobs across the region, Council, has today released a bold vision for its future, in front of Sydney’s leaders in government, business, tourism, health, education and sport, at NSW Parliament House.

Mayor of Campbelltown, Cr George Brticevic said Re-Imagining Campbelltown(2MB, PDF), a draft strategy prepared by Deloitte in partnership with Council, had been developed to help ensure the city, and broader Macarthur region, was positioned to leverage the growth, investment and opportunities of the future.

The draft report compiled by one of the world’s leading consultants, suggests that Macarthur will be home to an additional 800,000 within the next 25 years.

“In order to support this population explosion, we need to start planning for the necessary infrastructure, jobs, and homes, now. Doing nothing is not an option,” Cr Brticevic said.

“Campbelltown has today put its hand up and said it’s prepared to meet these growth targets head on. We can’t afford to just sit back and wait for growth to overtake us – we need to get on with the job of planning and building a city that people will want to invest in, want to live, and want to visit.

Cr Brticevic said that the project marks the start of a new era for Campbelltown as a place of opportunity, innovation and collaboration.

Council will soon commence a program of engagement with community, business, and government, seeking their feedback on the draft report, to ensure its future plans are communicated widely, to a variety of stakeholders.

“Campbelltown is uniquely placed to lead the development of some of NSW’s major centres. It is Sydney’s southern gateway, acting as a main city ‘hub’ for the Southern Highlands and the Illawarra, and is ideally situated between Sydney’s two international airports at Mascot and Badgerys Creek.

“Its strategic location, combined with existing assets such as its vast natural spaces, and health and education clusters, as well as a rapidly growing population, makes the Campbelltown proposition like no other in Sydney.

“This visioning project is about putting Campbelltown on the map, and letting the rest of the state know that we have an important role to play in not just supporting the economic and social growth of Western Sydney, but NSW.”

Please note: The two artist impressions used as visuals in this project are not indicative of approved building heights in the city, nor does it mean that the city’s many heritage buildings will be removed from the CBD.

The visuals were primarily used to draw attention to some of the key principles of the vision (eg the importance of green walls and rooftop gardens, connectivity) and how that could be represented in a CBD environment. They are by no means suggesting that Council wants to remove any heritage items; these buildings will be a key, distinguishing feature, of the future CBD.

Detailed master-planning will soon take place as part of the second stage of Re-imagining Campbelltown CBD, and the community will have the opportunity to participate in engagement activities during this process later this year.